MY BIO
Hi, I’m Sola.
I enjoy helping companies propel their purpose into new frontiers of brand experience.
I’m a hybrid of a strategist and creative director with 15+ years of experience in MarComm and Design. I’m currently a VP of Global Brand Marketing at Amyris a bio-tech company with a portfolio of sustainable beauty brands. Prior to this, I was the Head of Airbnb’s Global Design Brand Marketing team and a Brand Strategy director at Robinhood (Fast Company did a great job of capturing my philosophy on leadership here.)
In 2014 I established Airbnb’s Global Design Brand Marketing team with the purpose of forging the company’s identity as a design industry leader and developing an engaged creative community for the brand. Our work spanned across digital content, experiential, creative partnerships, comms, and design education initiatives. Our projects were featured in Fast Company, Refinery 29, Vogue China, It’s Nice That, Ad Week, The Washington Post, and Creative Review, etc. I also managed experiential activations, programming and partnerships at a variety of global festivals including SXSW, London Design Festival, Mexico Design Week, and Cannes International Festival of Creativity.
Prior to Airbnb, I worked Meta, The National Academy of Sciences, and Hanley Wood Magazines.
I currently serve on the LA Design Festival Board of Directors, championing initiatives that support creative innovators. My expertise has also been honed through previous advisory, and guest lecturer roles with the Institute of Black Imagination, SFMOMA’s SECA Council, and Stanford d.school. When I’m not connecting the dots, I’m usually traveling, making mediocre art, or watching dystopian thrillers.
SPEAKING, TEACHING & ADVISORY COLLABORATIONS
-LA Design Festival—Board of Directors (current)
-Flip4Good—Board Advisor
-Stanford d School—Co-facilitator, "Multi-Sensory Lab Workshop"
-Stanford D School—Speaker, "Designing your career"
-The Art Center—Panelist, "Critical Discourse in Design"
-San Francisco Museum of Modern Art— SECA Committee Member
-University of the Underground— Advisory Board Member